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    Title

  • Persil wieder da!

  • Physical Description

    1 poster : color, facsimile ; 86 x 121 cm

  • Date

    1920

  • Notes

    Poster is a reproduction from the book "Anschläge : deutsche Plakate als Dokumente der Zeit, 1900-1960 ; 122 Blatt in den Druck- und Papierfarben der Originale," cataloged in the LBI Library under call number r (f) DD 232.5 A7 1963.

  • Summary

    Poster shows a gigantic woman walking through a city, and her skirt is a box of Persil wash powder. People in the city below look up in amazement at the woman. The background is a pale yellow, while the woman's dress and bonnet are green and red.

  • Subject

    Advertising, Washing powders; Washing powders; Posters, Facsimiles

  • Genre

    Posters

  • Medium

    Posters, German, 1910-1920

  • Part Of

    Anschläge: Deutsche Plakate als Dokumente der Zeit 1900-1960, r (f) DD 232.5 A7 1963

  • Accession Number

  • URL

Biographical/Historical Information

Persil is a German brand of laundry detergent, first manufactured in 1907. It was the first commercially available laundry detergent that had bleaching agents. The name Persil was derived from two of its original ingredients, sodium perborate and sodium silicate. During World War I, advertisements such as this would highlight the "peacful qualities" (or «Friedensqualität») of the ingredients.

Reproductions and Permissions

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Citation

Persil wieder da!, Leo Baeck Institute, r (f) DD 232.5 A7 1963 [II.15].