Persil is a German brand of laundry detergent, first manufactured in 1907. It was the first commercially available laundry detergent that had bleaching agents. The name Persil was derived from two of its original ingredients, sodium perborate and sodium silicate. During World War I, advertisements such as this would highlight the "peacful qualities" (or «Friedensqualität») of the ingredients.
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Persil wieder da!, Leo Baeck Institute, r (f) DD 232.5 A7 1963 [II.15].